WHAT TO SAY & HOW TO SAY IT — SO YOU NEVER STRESS COPY AGAIN
BRAND MESSAGING
"WHO" IS YOUR BRAND?
What words describe your brand? What words do you specifically not use to describe it? Do you have a clear, creative, strategic tagline? Are you able to clearly articulate your vision, mission, and values?
If your business was to be featured in a publication, do you have a strong “about us” story ready to send to the editor? Do you also have a version short enough for an IG caption? What if you, as the founder, were to be featured? Do you have a story that poetically connects the person to the brand?
How do you use your messaging? For one client, a graphic designer, we created the tagline “Down-to-earth design for artisan brands” and now she sends plant seeds to her clients as a parting gift.
All of this makes up your brand's identity — and people buy from a brand whose identity they connect with.
What words describe your brand? What words do you specifically not use to describe it? Do you have a clear, creative, strategic tagline? Are you able to clearly articulate your vision, mission, and values?
If your business was to be featured in a publication, do you have a strong “about us” story ready to send to the editor? Do you also have a version short enough for an IG caption? What if you, as the founder, were to be featured? Do you have a story that poetically connects the person to the brand?
All of this makes up your brand's identity — and people buy from a brand whose identity they connect with.
"WHO" IS YOUR BRAND?
What words describe your brand? What words do you specifically not use to describe it? Do you have a clear, creative, strategic tagline? Are you able to clearly articulate your vision, mission, and values?
If your business was to be featured in a publication, do you have a strong “about us” story ready to send to the editor? Do you also have a version short enough for an IG caption? What if you, as the founder, were to be featured? Do you have a story that poetically connects the person to the brand?
All of this makes up your brand's identity — and people buy from a brand whose identity they connect with.
What words describe your brand? What words do you specifically not use to describe it? Do you have a clear, creative, strategic tagline? Are you able to clearly articulate your vision, mission, and values?
If your business was to be featured in a publication, do you have a strong “about us” story ready to send to the editor? Do you also have a version short enough for an IG caption? What if you, as the founder, were to be featured? Do you have a story that poetically connects the person to the brand?
All of this makes up your brand's identity — and people buy from a brand whose identity they connect with.
WHAT'S INCLUDED
+ Signature Messaging Worksheet.
+ Brand tagline.
+ Comprehensive brand pillars: identity, voice, value, mission, brand vocab word banks, and more — fully-customized, so you get anything else your brand needs (for example: how to describe complicated aspects of your brand in a really simple way, pop-up event copy, hiring ad copy, etc.)
+ Intensive strategy, customized ideas, and actionable next steps for how to use your messaging.
+ Kickoff social media posts — concept and copy.
+ Unlimited revisions — although, you likely won't need them!
+ Collaboration with your designer, if you choose to have one. Research and recommendations for the perfect designer, if needed.
+ Delivery in the form of a PDF in your brand colors and typography. This is a handbook for you, your employees, and anyone that will ever have a hand in representing your brand, such as advertisers, pop-up event personnel, and assistants.
Turnaround time: 7-10 days
Ready to get to the heart of your brand?
book a complimentary consultation
book a complimentary consult CALL
Ready to get to the heart
of your brand?
THE BIG PICTURE
You know that old proverb “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime” — well, this service does BOTH. It gives you the exact words, ideas, and strategies to define your brand and all of the communications you need right now, AND it gives you a timeless resource you can refer back to in order to always stay on brand.
Brand Messaging is a one-time investment that pays off over and over again. It is the greatest gift you can give to your business — all wrapped up in a branded PDF with a virtual bow.
What words describe your brand? What words do you specifically not use to describe it? Do you have a clear, creative, strategic tagline? Are you able to clearly articulate your vision, mission, and values?
If your business was to be featured in a publication, do you have a strong “about us” story ready to send to the editor? Do you also have a version short enough for an IG caption? What if you, as the founder, were to be featured? Do you have a story that poetically connects the person to the brand?
All of this makes up your brand's identity — and people buy from a brand whose identity they connect with.
"This was the most seamless experience I've had in a long time. Everything I could have hoped for her to capture and relay to clients exceeded what I could have imagined. She made every single phone call quick and to the point with no fuss and delivered content that I truly cherish."
Michelle, Michelle Wight Makeup Artistry
Amanda was able to take my brain dump and create a beautifully-written brand story that sounds just like me.
WHAT'S INCLUDED
What words describe your brand? What words do you specifically not use to describe it? Do you have a clear, creative, strategic tagline? Are you able to clearly articulate your vision, mission, and values?
If your business was to be featured in a publication, do you have a strong “about us” story ready to send to the editor? Do you also have a version short enough for an IG caption? What if you, as the founder, were to be featured? Do you have a story that poetically connects the person to the brand?
How do you use your messaging? For one client, a graphic designer, we created the tagline “Down-to-earth design for artisan brands” and now she sends plant seeds to her clients as a parting gift.
All of this makes up your brand's identity — and people buy from a brand whose identity they connect with.
+ Signature Messaging Worksheet.
+ Brand tagline.
+ Comprehensive brand pillars: identity, voice, value, mission, brand vocab word banks, and more — fully-customized, so you get anything else your brand needs (for example: how to describe complicated aspects of your brand in a really simple way, pop-up event copy, hiring ad copy, etc.)
+ Intensive strategy, customized ideas, and actionable next steps for how to use your messaging.
+ Kickoff social media posts — concept and copy.
+ Unlimited revisions — although, you likely won't need them!
+ Collaboration with your designer, if you choose to have one. Research and recommendations for the perfect designer, if needed.
+ Delivery in the form of a PDF in your brand colors and typography. This is a handbook for you, your employees, and anyone that will ever have a hand in representing your brand, such as advertisers, pop-up event personnel, and assistants.
Turnaround time: 7-10 days
What words describe your brand? What words do you specifically not use to describe it? Do you have a clear, creative, strategic tagline? Are you able to clearly articulate your vision, mission, and values?
If your business was to be featured in a publication, do you have a strong “about us” story ready to send to the editor? Do you also have a version short enough for an IG caption? What if you, as the founder, were to be featured? Do you have a story that poetically connects the person to the brand?
How do you use your messaging? For one client, a graphic designer, we created the tagline “Down-to-earth design for artisan brands” and now she sends plant seeds to her clients as a parting gift.
All of this makes up your brand's identity — and people buy from a brand whose identity they connect with.
book a complimentary consult CALL
THE BIG PICTURE
What words describe your brand? What words do you specifically not use to describe it? Do you have a clear, creative, strategic tagline? Are you able to clearly articulate your vision, mission, and values?
If your business was to be featured in a publication, do you have a strong “about us” story ready to send to the editor? Do you also have a version short enough for an IG caption? What if you, as the founder, were to be featured? Do you have a story that poetically connects the person to the brand?
How do you use your messaging? For one client, a graphic designer, we created the tagline “Down-to-earth design for artisan brands” and now she sends plant seeds to her clients as a parting gift.
All of this makes up your brand's identity — and people buy from a brand whose identity they connect with.
You know that old proverb “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime” — well, this service does BOTH. It gives you the exact words, ideas, and strategies to define your brand and all of the communications you need right now, AND it gives you a timeless resource you can refer back to in order to always stay on brand.
Brand Messaging is a one-time investment that pays off over and over again. It is the greatest gift you can give to your business — all wrapped up in a branded PDF with a virtual bow.
Brand bliss for now and forever
What words describe your brand? What words do you specifically not use to describe it? Do you have a clear, creative, strategic tagline? Are you able to clearly articulate your vision, mission, and values?
If your business was to be featured in a publication, do you have a strong “about us” story ready to send to the editor? Do you also have a version short enough for an IG caption? What if you, as the founder, were to be featured? Do you have a story that poetically connects the person to the brand?
How do you use your messaging? For one client, a graphic designer, we created the tagline “Down-to-earth design for artisan brands” and now she sends plant seeds to her clients as a parting gift.
All of this makes up your brand's identity — and people buy from a brand whose identity they connect with.
Amanda was able to take my brain dump and create a beautifully-written brand story that sounds just like me.
"This was the most seamless experience I've had in a long time. Everything I could have hoped for her to capture and relay to clients exceeded what I could have imagined. She made every single phone call quick and to the point with no fuss and delivered content that I truly cherish."
Michelle, Owner of Michelle Wight Makeup Artistry
