client
Michelle Wight Makeup Artistry
THE HEART OF THE PROJECT
INDUSTRY
Hair & Makeup
SERVICES
Brand Messaging & Web Copy
BRAND VIBE
Tailored, Timeless, Elevated
Michellewight.com
The first assignment: make it feel like luxury without using the word "luxury." The founder wanted to create an elevated vibe, but she didn't want to use the word "luxury" since it tends to be overused in the beauty industry.
The second assignment: create an inclusive brand experience that reaches out a hand to those who may not typically feel invited into the modern beauty space.
We started by nailing down the brand's messaging, and leaned on that solid foundation to create the kind of website you can just feel — feel enchanted, feel excited, feel welcome. A special kind of approachable elegance.
SEO SUCCESS
Michelle Wight Makeup Artistry is now ranking #1 on Google mobile results for our target key word of "seattle makeup artist" — putting them above The Knot, Yelp, and all of their competitors!
They are ranking #2 on desktop result, second only to The Knot.
THE HEART OF THE PROJECT
The first assignment: make it feel like luxury without using the word "luxury." The founder wanted to create an elevated vibe, but she didn't want to use the word "luxury" since it tends to be overused in the beauty industry.
The second assignment: create an inclusive brand experience that reaches out a hand to those who may not typically feel invited into the modern beauty space.
We started by nailing down the brand's messaging, and leaned on that solid foundation to create the kind of website you can just feel — feel enchanted, feel excited, feel welcome. A special kind of approachable elegance.
SEO SUCCESS
Michelle Wight Makeup Artistry is now ranking #1 on Google mobile results for our target key word of "seattle makeup artist" — putting them above The Knot, Yelp, and all of their competitors!
They are ranking #2 on desktop results, second only to The Knot.
project details
THE HEART OF THE PROJECT
The first assignment: make it feel like luxury without using the word "luxury." The founder wanted to create an elevated vibe, but she didn't want to use the word "luxury" since it tends to be overused in the beauty industry.
The second assignment: create an inclusive brand experience that reaches out a hand to those who may not typically feel invited into the modern beauty space.
We started by nailing down the brand's messaging, and leaned on that solid foundation to create the kind of website you can just feel — feel enchanted, feel excited, feel welcome. A special kind of approachable elegance.
TAGLINE
Bespoke beauty for all
project details
VISION
To make millions of women feel like one in a million
VALUES
Personalization: We curate a signature style for each individual client
Diversification: Our beautifully diverse team helps us to better serve a wide range of clients
Education: We ensure the highest quality of ongoing education for all of our artists
MISSION
To elevate the beauty services industry with truly personalized styling
TAGLINE
Bespoke beauty for all
VISION
To make millions of women feel like one in a million
VALUES
Personalization: We curate a signature style for each individual client
Diversification: Our beautifully diverse team helps us to better serve a wide range of clients
Education: We ensure the highest quality of ongoing education for all of our artists
MISSION
To elevate the beauty services industry with truly personalized styling
Their words
"This was the most seamless experience I've had in a long time. Amanda was able to take my brain dump and create a beautifully written brand story that sounded just like me. Everything I could have hoped for her to capture and relay to clients exceeded what I could have imagined. She made every single phone call quick and to the point with no fuss and delivered content that I truly cherish."
Michelle Wight Makeup Artistry
BEAUTIFUL LITTLE DETAILS
As a part of the Brand Messaging service for this brand, we conceptualized a variety of ways to showcase its personality and have every touchpoint align with the new messaging.
This included an Instagram segment called “Tailored Tuesdays.” Since their brand focuses on curating a bespoke style for each client, this segment is a weekly showcase of one of their artists doing a client’s makeup and explaining how and why she is tailoring the look to that client’s needs — whether that be helping the client achieve a desired look, caring for a certain skin type, or anything else. This type of post provides value to followers while also building trust in the brand’s ability to create the personalized experience that they promise.
Their words
"This was the most seamless experience I've had in a long time. Amanda was able to take my brain dump and create a beautifully written brand story that sounded just like me. Everything I could have hoped for her to capture and relay to clients exceeded what I could have imagined. She made every single phone call quick and to the point with no fuss and delivered content that I truly cherish."
