client
TRUE40® STUDIO
THE HEART OF THE PROJECT
INDUSTRY
Health & Wellness (Fitness)
SERVICES
Brand Messaging
BRAND VIBE
Uplifting, Inclusive, Body-positive
true40studio.com
True40® Studio wanted to rebrand and elevate their business with copy that felt fresh, and highlighted their community.
They chose the Brand Messaging service so they could be perfectly equipped to carry their new branding through every touchpoint of the studio. Armed with their Brand Messaging handbook, they were able to seamlessly integrate their copy into their website, physical location, merch, and social media.
Some specific Brand Messaging details that were particularly important to nail down:
They chose the Brand Messaging service so they could be perfectly equipped to carry their new branding through every touchpoint of the studio. Armed with their Brand Messaging handbook, they were able to seamlessly integrate their copy into their website, physical location, merch, and social media.
Some specific Brand Messaging details that were particularly important to nail down:
- How to describe the workout in a simple way that still does it justice.
- How to explain the celestial logo/brand mark.
- A workbank of "do" and "don't" say brand terms.
- Copy for marketing pop-up events.
Brand Messaging
project details
THE HEART OF THE PROJECT
True40® Studio wanted to rebrand and elevate their business with copy that felt fresh, and highlighted their community.
They chose the Brand Messaging service so they could be perfectly equipped to carry their new branding through every touchpoint of the studio. Armed with their messaging handbook, they were able to seamlessly integrate their copy into their website, physical location, merch, and social media.
Some specific messaging details that were particularly important to nail down:
They chose the Brand Messaging service so they could be perfectly equipped to carry their new branding through every touchpoint of the studio. Armed with their messaging handbook, they were able to seamlessly integrate their copy into their website, physical location, merch, and social media.
Some specific messaging details that were particularly important to nail down:
- How to describe the workout in a simple way that still does it justice.
- A wordbank of "do" and "don't" say brand terms.
- Copy for marketing pop-up events.
VISION
To inspire movement as a celebration of the body.
MISSION
To empower a community of people to move true to their bodies, and ultimately become their best selves.
TAGLINE
Move true, be you.
BRAND STORY
True40® Studio is a boutique fitness studio creating a mindset shift in the modern fitness space.
While workouts have traditionally been viewed as a means of controlling the body, True40® Studio believes in movement as a celebration of the body.
The method combines principles of strength training, cardio, barre, Pilates, and yoga.
As their inspiring community expands through Alabama and beyond, True40® Studio encourages and empowers people to move true to their bodies, and ultimately step into their highest, truest selves.
TAGLINE
Move true, be you.
VISION
MISSION
To empower a community of people to move true to their bodies, and ultimately become their best selves.
To inspire movement as a celebration of the body.
BRAND STORY
True40® Studio is a boutique fitness studio creating a mindset shift in the modern fitness space.
While workouts have traditionally been viewed as a means of controlling the body, True40® Studio believes in movement as a celebration of the body.
The method combines principles of strength training, cardio, barre, Pilates, and yoga.
As their inspiring community expands through Alabama and beyond, True40® Studio encourages and empowers people to move true to their bodies, and ultimately step into their highest, truest selves.
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